Definitions of public relation
Public relations are a management function concerned with bringing people together in understanding. Public relations practitioners employ all means of modem communication to achieve an effective two-way flow of information between the organization and its target groups.
A profession is a vocation founded upon specialized educational training, the purpose of which is to supply disinterested( lack of bias or self interest) counsel and service to others, for a direct and definite compensation, wholly apart from expectation of other business gain. It's also an occupation that requires extensive education or specialized training.
Public relation practice commenced in Nigeria in the early 1940’s as a result of the World War II. Forty-six years after it was introduced by the colonial administrators, Public relations practice became a recognized, chartered profession in June 1990, more than a decade earlier than the UK’s Chartered Institute of Public relations (CIPR). The Nigerian govt. gave legal backing to Public relation practice as a profession and professional body that could admit practitioners into the profession and set standards for its practice in Nigeria. The purpose behind gaining this status was to raise the profile of Public relation practice as a respectable and viable profession within Nigeria. The legislature ensures that discipline, standard, and the professional code of ethics are strictly maintained.
Professionals in Nigeria belong not only to some international professional bodies optionally, they also belong compulsorily to the local professional body known as the Nigerian Institute of Public Relations (NIPR), one of the few in the world backed by a state statutory instrument in Decree 16 of 1990. The institute’s code of practice has 12 articles.
Truly said, public relations helps a lot in building a bridge between an organization and the target audience which helps to flourish the business on global basis.
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